When Marcos Galperin pitched the idea for Mercado Libre at Stanford in 1999, e-commerce in Latin America faced a problem more fundamental than consumer behavior or internet access: the basic infrastructure for online commerce did not exist. There were no…
When Sachin Bansal and Binny Bansal launched Flipkart in 2007 from a Bangalore apartment, e-commerce in India faced obstacles that most American investors considered disqualifying: internet penetration below 5%, credit card ownership below 2%, a postal system of uneven reliability,…
Before Gojek had an app, it had a call center and twelve motorcycle drivers. Nadiem Makarim, frustrated by Jakarta’s notorious traffic and the inability to find a reliable ojek — the motorcycle taxi that millions of Indonesians used daily but…
In Brazil, the six largest banks controlled over 80% of the financial market and had done so for decades. They charged some of the highest banking fees in the world. They required in-person branch visits for basic account opening. And…
An Idea Born From Necessity In 2007, Kenya had a banking penetration rate below 20%. The majority of the population had no savings account, no credit history, and no reliable way to send money across the country. Migrant workers in…
Anthony Tan did not want to build ‘the Uber of Southeast Asia.’ He wanted to build something that understood Southeast Asia better than any Western company ever could. An Idea Born From Fear In 2012, while completing his MBA at…
Luis von Ahn wanted to solve a social problem — free, quality language education for everyone. He ended up building a $7 billion company around that principle. The Problem: Why Is Learning a Language So Expensive? Luis von Ahn grew…
Howard Schultz did not sell coffee. He sold a ‘third place’ between home and the office — and the entire world paid for it, willingly. The Cup of Coffee Is Not the Product In 1983, Howard Schultz — then Director…
Two people who could not pay their rent accidentally invented one of the most audacious business models of the 21st century. An Idea Born From Desperation In October 2007, Brian Chesky and Joe Gebbia could not cover the rent on…
Phil Knight started with $50 and a waffle iron. He finished with a $50 billion empire — and a three-word tagline that changed marketing forever. Starting From a Car Trunk In 1964, Phil Knight — a track athlete at the…
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