CASE STUDY
When Marcos Galperin pitched the idea for Mercado Libre at Stanford in 1999, e-commerce in Latin America faced a problem more fundamental than consumer behavior
Howard Schultz did not sell coffee. He sold a ‘third place’ between home and the office — and the entire
Luis von Ahn wanted to solve a social problem — free, quality language education for everyone. He ended up building
Two people who could not pay their rent accidentally invented one of the most audacious business models of the 21st
Anthony Tan did not want to build ‘the Uber of Southeast Asia.’ He wanted to build something that understood Southeast
