Google Ads (Google AdWords) is an online advertising service provided by Google, helping businesses reach the right target customers, increase brand awareness, attract customers and boost sales through customers searching for information on Google. In this article, Tsunami Innovation will guide you through 6 steps to run Google ads  to boost sales.

6 steps to run 100% effective Google Ads

Step 1: Create a Google Ads account

Go to https://ads.google.com/ and log in with your Gmail account, then the website will display a dialog box, click Create a new Google Ads account.

There will be two cases here:

Case 1: Create an account with a new campaign

Please determine the goals, campaigns and advertising formats that match your business goals. Google will set the default search campaign – Google Ads Search. If you want to choose another campaign such as: display, app, video, smart, etc., please click Switch to expert mode.

Then fill in all information about your business, advertising campaign, budget, etc. to create an ad.

Case 2: Create an account without a campaign

1. Click on Switch to expert mode.

2. Click on Create account without creating campaign .

3. Fill in the required information about Country, Time Zone, Currency. Then click Submit to create an account.

Step 2: Choose Google Ads payment method

After setting up your account, follow these 3 steps to choose a payment method:

1. Access the card settings interface

• You sign in to your Google Ads account.
• Click Tools and Settings.
• In the Tool & Settings section, click Billing settings.

2. Add cardholder information

Select the country where you run your ads and the corresponding currency. At the same time, click on Payment Profile, then open the Create payment profile section, fill in the following 4 information:

• Account Type: Choose Individual or Business depending on your needs.
• Name and address: Includes business name, account holder name, business address information.
• Primary contact: Includes account owner’s personal information (full name, gmail, phone number).
• How you pay: Enter the maximum budget you can pay. When the advertising amount exceeds this budget, the advertising campaign will be paused.

3. Add Visa card to run ads

After filling in the information, in the Payment method section, you will see that Google Ads has two payment methods: Visa card or Momo. Depending on your needs, you can choose one of the two. Here, Tsunami Innovation will guide you on how to add a card payment method, specifically:

• Step 1: Select the Add credit or debit card method, then fill in 3 information items such as: card number, date of creation printed on the card, CVC (3 digits on the back of the card).
• Step 2: Check Agree to terms and click Submit to complete.

Note, to be able to run Google Ads, you need a bank card with international payment function, some types of cards that CEO Nguyen Dinh Bao suggests are as follows:

• Visa Debit Card: Similar to domestic ATM cards, you must prepay to use it.
• Visa Credit Card: The card has a credit limit according to the bank’s regulations, you can use this card first and pay later.

In addition, some units allow the use of cards to run Google ads that you can trust such as: Techcombank (TCB), Vietcombank (VCB), TP Bank, ACB…

Step 3: Choose the right Google ad campaign and goals

Depending on your goals, you will choose the appropriate Google marketing campaign. At this step, there are 6 common types of goals in Google advertising campaigns, specifically:

• Sales: Drive sales online, in-app, over the phone, or in-store.
• Leads: Get leads and other conversions by encouraging customers to take action.
• Website Traffic: Get the right people to visit your website.
• App Promotion: Increase installs, engagement, and pre-registrations for your app.
• Awareness and consideration: Reach a wide audience and generate interest in your product or brand.
• Local promotions and store visits: Drive visits to local stores, including restaurants and geography.

Additionally, there is a type of goal that creates a campaign without any goal guidance:

• Maximize performance: Reach the right people wherever they’re browsing with ads across Google Search, YouTube, the Display Network, and more.
• Search: Drive action on Google Search with text ads.
• Display: Reach potential customers across 3 million websites and apps with your ads.
• Shopping: Promote your products on Google Search using your data in Google Merchant Center.
• Video: Drive action on YouTube with video ads.
• Generate demand: Drive demand and conversions across YouTube, Discover, and Gmail with image and video ads.
• Apps: Promote your Android or iOS app on Google Search, Play, YouTube, and partner sites with app ads.
• Smart: Promote your small business on Google Search, YouTube, Maps, and more with text ads.

Step 4: Create a smart advertising campaign

After setting up a Google Ads template, to make your campaign effective, please refer to the following 3 tips:

• Create at least 3 ads per ad group: With 3 ads, Google will automatically choose the ad that is most relevant to the customer’s query through clicks and conversions.
• Add more extensions: Google offers advertisers a variety of extensions (website extensions, callout extensions, callout extensions, location extensions, etc.). Depending on your campaign goals, you can choose the appropriate extension, thereby increasing the performance and quality of your ads.
• Continuously test and optimize: Improve your ad quality, content, and bids continuously and regularly if you want to increase your competitiveness in the auction and get more impressions.

Step 5: Optimize Google Adrank

Adrank is Google’s ranking score for ads. The higher the Adrank, the lower the bid and the more impressions. To increase your quality score, do the following:

• Design and write SEO-standard, user-friendly Landing Pages.
• Attractive Google Ads template (Title with keywords, attractive promotion, attractive description).

This way, you can save up to 40% of your budget by optimizing your landing page quality score, as Google once said: Even if your competitors bid higher than you, you can still achieve a higher position with a lower bid by optimizing highly relevant keywords and ads.

Step 6: Diversify your goals & Optimize your Google Ads

You should flexibly combine many different forms of Google Ads advertising. For example, when you have an Offline store and an e-commerce website that specializes in running Google Shopping, you can still combine a Google Maps advertising campaign to increase the rate of store visits and offline purchases in parallel.

In addition, for the ad template, you should choose the right keywords, write the right user intent, have a standard SEO Landing Page, optimize the ad with the right message, add attractive offers, etc. From there, your ad will increase brand awareness and increase conversion rate effectively.

The article on Tsunami Innovation has provided readers with all the necessary information to implement a Google advertising campaign . If you have any questions or are in need of a reputable Google advertising agency, please contact Tsunami Innovation immediately for free consultation.