CASE STUDY

When Marcos Galperin pitched the idea for Mercado Libre at Stanford in 1999, e-commerce in Latin America faced a problem more fundamental than consumer behavior

Howard Schultz did not sell coffee. He sold a ‘third place’ between home and the office — and the entire

When Marcos Galperin pitched the idea for Mercado Libre at Stanford in 1999, e-commerce in Latin America faced a problem

In Brazil, the six largest banks controlled over 80% of the financial market and had done so for decades. They

Two people who could not pay their rent accidentally invented one of the most audacious business models of the 21st

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